 PETER L. DIAZ Peter Diaz was named president/Media Operations in April 2010. Previously, he served as executive vice president/Television operations from November 2007 to April 2010 and senior vice president of Belo Corp. beginning in February 2006. From January 1999 through January 2006, he served as president and General Manager of KHOU-TV in Houston. Diaz began his career as a research assistant in 1978 at WJBK-TV, a Storer Broadcasting-owned television station in Detroit. He moved through the Storer sales system from 1979 to 1984, first as a local account executive in Detroit and then as a national sales representative in Detroit and New York. Diaz joined Belo in 1984 as national sales manager at KHOU-TV in Houston and became local sales manager the following year. From 1991 to 1994, he was general sales manager of Belo's KOTV in Tulsa, Oklahoma. From 1994 until 1995, he served as the director of sales and marketing at WFAA-TV in Dallas/Fort Worth. In 1995, he returned to KHOU as station manager, and in 1997 he was promoted to vice president and General Manager of KHOU. Diaz serves on the boards of the CBS Television Network Affiliates Association, the Tomas Rivera Policy Institute, The Greater Houston Partnership and United Way of Houston. Diaz was born in Cuba and attended the University of Detroit's School of Communications from 1974 to 1978 on scholarship from Storer Broadcasting Company. He has three children. |
